Wysegen

About

Meet the founders

William Hornig, founder of Wysegen

William Hornig

Founder, Wysegen

Some consultants sell strategies. William builds systems that work. Ten years navigating data at scale, a 130,000-employee HR datalake, a million-euro product roadmap at one of France's largest transport groups, marketing data architectures for clients in retail, healthcare and financial services, before drawing the same conclusion every time: Data problems are never technical problems. They are decision problems wearing a technical costume. That observation is what Wysegen is built on.

Rowan Read, co-founder of Wysegen

Rowan Read

Co-Founder, Wysegen

Rowan leads Wysegen's UK market, focusing on identifying where data work can deliver real business value and ensuring engagements begin with a clear understanding of the problem. He works with senior stakeholders to define the real issues behind initial requirements and to position solutions in a way that supports effective decision-making. His job is not to explain the technical work, that is William's. His job is to find the organisations where that work is needed, to translate its value into language the right decision-maker responds to, and to ensure that the first engagement is built on an accurate understanding of the problem rather than assumptions. The difference between those two things is where most data projects are won or lost.